Value Navigator

Tim Contado’s Social Media Value Navigator

Social Media Value Navigator for Small Businesses

Is your social media activity creating business value—or simply generating attention?

This interactive assessment helps you evaluate your social media strategy, identify opportunities, and develop a practical 30-day improvement plan.

20–30 minutes No account. Saved only on this device.

Seven dimensions of social media value

  1. 1Objective
  2. 2Audience
  3. 3Value Proposition
  4. 4Content
  5. 5Conversion
  6. 6Measurement
  7. 7Sustainability

Case study

Popularity is not the same as commercial success

Toru Utsumi is a Japanese management consultant whose dancing videos attracted a substantial social media audience and media attention.

“Personal popularity and commercial success are different objectives. A person can be highly successful on social media without intending to generate business leads.”

The lesson: define success according to your own—or your business’s—actual objectives, not by follower counts alone.

An independent mentoring tool. Not affiliated with or endorsed by SCORE.